What is Software process framework And, Umbrella activities

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  ❖ Software generic process framework activities .   A process framework establishes the foundation for a complete software process by identifying a small number of framework activities that are applicable to all software projects, regardless of their size or complexity. • In fig each framework activity is populated by a set of software engineering actions. A collection of related tasks that produces a major software engineering work product. • Each action in process framework is populated with individual work tasks that accomplish some part of the work implied by the action. 1. Communication: Communication framework activity involves heavy communication and collaboration with the customer,encompasses requirements gathering, data gathering and other related activities. 2. Planning: Planning activity establishes a plan for software engineering work that follows. Planning describes the technical tasks to be conducted, the resources that will be required, schedule, and the risks...
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What is Digital Marketing

                         Digital Marketing

Digital Marketing means promoting products and services using the Internet and digital technology. In this, online platforms and digital tools are used instead of traditional marketing (such as posters, TV ads). It allows businesses to reach a larger audience at a lower cost, target the right customers more accurately, and measure the results in real time. 


.Digital marketing means promoting product service on online platform . it come with technology SEO Ads social media .email , content, mobile marketing .it is faster and more effective traditional marketing. 

.Digital Marketing Main parts: 

Search Engine Optimization (SEO) -Getting your website up on search engines like Google.

Search Engine Marketing (SEM) -Appearing in search results by running paid ads. 

Social Media Marketing (SMM) -Promoting the brand on sites like Facebook, Instagram, YouTube, Twitter. 

Content Marketing -Attracting customers by creating blogs, videos, articles or infographics.

Email Marketing -Sending offers and updates to customers via email.                                                                                             

Affiliate Marketing -Earn commission by promoting others' products.

Influencer Marketing -Promoting products through famous people or creators.

Mobile Marketing -Marketing via mobile apps, SMS, and notifications.

.Amazon: Uses SEO, email marketing, and personalized ads to recommend products.

.Zomato: Send push notifications, emails, and use social media campaigns. Uses influencer marketing and storytelling content on Instagram and YouTube. Reaching a larger audience at a lower cost Showing ads to the right target customers Easily track and analyzing results Promoting business on a global level                                                                                        

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